Form Finger Brush — Sage, premium studio shot

Form Finger Brush — Sage

£9.99
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Form Finger Brush — Sage, premium studio shot
  • Form Finger Brush — Sage, premium studio shot
  • Form Finger Brush — Sage in use
  • Form Finger Brush — silicone bristle detail
  • Form Finger Brush — Sage
  • Form Finger Brush — with dog toothpaste, styled flat lay
Form Finger Brush — Sage
Excellent
4.8 out of 5 Trustpilot
FORM COLLECTION

Form Finger Brush — Sage

Soft silicone over your fingertip. The gumline, in slow circles, without the wrestling match.
Best for
A stick brush has already lost you the argument
Not for
There's already visible tartar — that comes off at the vet first
Choose from
One size
Covered
Five years against manufacturing defects
£9.99

Tax included.·Free UK delivery.

  • Slips snugly over a fingertip
  • Bristled tip works into the gumline
  • Lifts plaque and stuck food in one pass
  • Rinses clean in seconds, dries fast enough to travel
  • American Express
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  • Google Pay
  • Klarna
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa

Free UK Delivery

On all orders, no minimum

Secure Checkout

Visa, Mastercard, PayPal, Shop Pay

5-Year Guarantee

Manufacturing defects covered

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The short version

Everything you'd ask in the shop.

Material
Soft silicone, sage green
Fit
Slips over a fingertip
Construction
One piece, no seams
Sizes
One size
Included
Finger brush only
Over the 5-year guarantee
£2.00 a year
Why the gumline matters

Two minutes, most days.

Plaque is soft for around 48 hours. After that it mineralises into tartar, and tartar only comes off at the vet under anaesthetic. Everything home brushing does happens inside that window — which is why "most days" beats "properly, once a month".

The second benefit is one nobody plans for. Two minutes with your finger in your dog's mouth, a few times a week, means you notice a chipped tooth or a sore gum weeks before it would otherwise come up.

Home brushing supports dental care between check-ups. It doesn't replace professional cleaning or veterinary advice.

Helps lift plaque before it hardens into tartar

Supports healthier gums with regular use

Fresher breath — usually the first thing owners notice

Gets you looking in your dog's mouth regularly, which is how problems get spotted early

Get close

The bits that do the work .

Form Finger Brush — Sage, premium studio shot
Is it for you?

Straight answer, both ways.

We'd rather you skipped this one than returned it.

Yes, if…

  • ✓ A stick brush has already lost you the argument
  • ✓ You want to start a dental routine and actually keep it
  • ✓ You want to spot a chipped tooth or sore gum early

Probably not, if…

  • → There's already visible tartar — that comes off at the vet first
  • → You're after a coat brush; this one is for teeth
Why it doesn't get done

Most owners give up in the first week.

Dental disease is the most common health problem in adult dogs, and the advice is always the same: brush daily. Almost nobody manages it — not because owners don't care, but because a stick brush turns the whole thing into a fight. The handle gets in the way, the angle is wrong, the dog pulls back, and after five nights you stop.

A finger reaches the gumline the way a handle can't. Your dog already tolerates your hand near its mouth. That's the whole difference.
US VS THE OTHER ONE
Built to last. Not to replace.

FELL
£9.99 · the one you buy once
Other brands
Cheaper today · the one you buy again
✓
Fits the fingertip snugly, no slipping
×
Loose one-size sleeves that spin on the finger
✓
Reaches the gumline where plaque forms
×
Stick handles that can't get the angle
✓
Soft silicone, no gum trauma
×
Hard nylon bristles that make dogs flinch
✓
Rinses clean in seconds
×
Bristle heads that trap food and go off
✓
Five-year guarantee against defects
×
Splits at the seam within months
Form Finger Brush — with dog toothpaste, styled flat lay

Most owners give up in the first week.

HOW TO USE

Starting from nothing

1

Week 1 — no brush

Just lift the lip and touch the gums with a bare finger. Ten seconds, then a treat.

2

Week 2 — brush on, no pressure

Wear the brush, run it along the outside of the teeth. Don't try to open the jaw.

3

Week 3 — slow circles

Small circles at the gumline, outer surfaces only. Dogs handle the inside far less well and it matters far less.

4

Then keep going

Two minutes, most days. Use a toothpaste made for dogs — human toothpaste isn't safe for them.
THE LONG RUN

What five years actually looks like .

Every piece is built to last five years of daily use. Here's what that actually means.

Week 1

It arrives and it fits

If the size is wrong, send it back inside 30 days. Unused and in its packaging, no questions asked.

Month 6

The point most kit gives up

Six weeks to six months is where cheap hardware greys, stitching frays and fill goes flat. If any of that happens here, it's a defect and it's covered.

Year 2

It looks used, not worn out

Both pieces age at the same rate, which is the point of buying them together.

Year 5

Still covered

The guarantee runs the full five years against manufacturing defects. Email a photo and your order number and a replacement ships free.

THE DETAILS

Everything on paper .

Material
Soft silicone, sage green
Fit
Slips over a fingertip
Construction
One piece, no seams
Sizes
One size
Included
Finger brush only

In the box

  • Finger brush only
  • FELL packaging, biodegradable

Care

  • Rinse under a tap after each use and air dry. Replace if the bristles flatten.

Delivery

  • Free on every UK order, no minimum spend
  • Dispatched within 1–2 working days
  • Tracked, with an email when it leaves us

Returns & guarantee

  • 30 days to change your mind, unused and in its packaging
  • Return postage on us if it arrived faulty
  • Five years against manufacturing defects
5
FIVE WHOLE YEARS

If it fails under normal use, we replace it.

Every piece carries a five-year guarantee against manufacturing defects. Buckles, stitching, hardware, fabric — if it gives way under normal use, we replace it. No receipts to dig out, no forms to fill in.

  • 1. Email us with a photo and your order number.
  • 2. We confirm within two working days.
  • 3. A replacement ships free, anywhere in the UK.

Covers manufacturing defects under normal use. Doesn't cover chewing damage, loss, or wear beyond what the product is designed for.

ASK AWAY

Questions we actually get

How often should I brush my dog's teeth?

+
Daily is the ideal. Most days is realistic and still worthwhile — plaque takes around 48 hours to harden, so the gap between brushes matters more than the length of each one.

My dog hates having its mouth touched. Where do I start?

+
A week of just touching the gums with a bare finger and a treat afterwards, before the brush appears at all. Rushing this stage is why most people give up.

Can I use my own toothpaste?

+
No. Human toothpaste contains ingredients that aren't safe for dogs. Use a toothpaste formulated for dogs, or start with a wet brush and nothing else.

Does it fit any finger?

+
It's sized snug to an average adult index finger. Snug is the point — a loose sleeve spins and you lose the pressure.

Does this replace a dental clean at the vet?

+
No. Home brushing works on plaque before it hardens. Once it's tartar, it comes off at the vet. Regular brushing is what stretches the time between those appointments.

Will one last?

+
Rinsed after use and air dried, it's a long-lived piece of silicone — and it's covered by the five-year guarantee against defects. Replace it if the bristles flatten.

How much is delivery?

+
Free on every UK order, with no minimum spend.

How quickly does it ship?

+
Dispatched within 1-2 working days of your order.

What if the size is wrong?

+
Send it back within 30 days, unused and in its original packaging, and we refund you.

Who pays return postage?

+
You do for a change of mind. We do if the item arrived faulty.

How do I claim on the guarantee?

+
Email a photo and your order number. We confirm within two working days and ship a free replacement.
IN PLAIN ENGLISH

Three words that actually mean something .

Every brand writes these on a label. Here is what they do.

Gumline

Where the tooth meets the gum. It is where plaque forms, and the exact place a stick brush cannot reach.

Plaque vs tartar

Plaque stays soft for around 48 hours. After that it mineralises into tartar, and tartar comes off at the vet.

One-piece moulded

No seam to split in a dog's mouth, and no bristle head to trap food and go off in a drawer.

GET IT WRONG

The three things people do anyway .

Not a warranty clause. Just what the return emails keep saying.

1
Starting with the brush on day one. Do a week with a bare finger first.
2
Using human toothpaste.
3
Going after the inside surfaces. Dogs tolerate it badly and it matters far less.
Looking after it

What to do, and when.

After each use

Rinse or wipe clean, air dry.

Every week or so

Silicone won't hold odours the way fabric does.

Every few months

Check the wear points. Material that is softening is normal. Material that is fraying, splitting or lifting is not — that is a defect, and it is covered.

Any time in five years

If it fails under normal use, email a photo and your order number. We confirm within two working days and a replacement ships free.
BUILD THE KIT

Tick what you need. We'll add it up.

No bundle discounts hiding here — it is just the prices, added together, so you can see the whole thing before you commit.

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YOUR KIT
£0.00
0 pieces · Free UK delivery
FROM ORDER TO DOORSTEP

Three steps, no surprises.

The moment you order
1

Confirmation

An email with what you bought and what you paid. Free UK delivery on every order, no minimum spend, nothing added at checkout.

1-2 working days
2

Dispatch

It leaves us tracked, and you get the number by email. Packaging is biodegradable — no plastic film, no foam.

30 days after that
3

Change your mind

Send it back unused and in its packaging for a refund. You cover return postage for a change of mind; we cover it if the item arrived faulty.

WHERE IT SITS

The rest of the range.

Same collection, different jobs. Here's what each one is actually for.

Piece Price Sizes What it's for
Form Finger Brush YOU'RE HERE
£9.99 One size Soft silicone over your fingertip
Form Rope Toy
£9.99 One size Cotton and linen
Form Blanket
from £27.99 130 × 160 cm / 130 × 230 cm A waffle-knit throw for the dog that looks like it was chosen for the room
Rest Den
from £54.99 S / M / L A round bed that still has its shape in month six

YOUR
SATISFACTION IS OUR SUCCESS

We value your feedback

Excellent

4.8 out of 5 based on 25,272 reviews

Sarah M.

2 days ago

"The Form Collar exceeded my expectations — beautifully made and my dog looks incredible in it. Fast UK delivery too."

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James T.

1 week ago

"Ordered the Rest Den for my golden retriever and it's held its shape perfectly. Worth every penny."

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Olivia P.

3 weeks ago

"Customer service was excellent when I had a sizing question. The Form Lead is sturdy and looks premium."

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David R.

1 month ago

"The Form Harness handled our hiking trips brilliantly — four points of adjustment made it easy to get a perfect fit. Genuinely impressed."

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Charlotte B.

1 month ago

"Bought the Trail Bowl and Rope Toy together. Both feel far more durable than what I've bought before, and delivery was quicker than expected."

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Michael K.

2 months ago

"The Form Blanket is soft but tough — my dog has tried to dig at it for weeks and it still looks brand new. Great value for the quality."

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Hannah S.

2 months ago

"Loved that the packaging was plastic-free. The Collar & Lead Set itself feels premium, not like typical pet shop gear."

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Thomas W.

3 months ago

"Returned a size by mistake and the exchange process was painless — no hassle at all. Will definitely be ordering again."

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GOES WITH THIS

Complete the set.

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Form Harness — Sage

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£19.99

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From £12.99