OUR STORY

FELL STARTED WITH A COLLAR.

See the kit

Four of them, in two years.
The last one snapped mid-walk
on a January morning.
Form Collar & Lead Set — Sage, product detail

HOW IT STARTED

We were looking for a collar that lasted.

We'd been through four in two years. Nylon that frayed within months. Plastic that cracked in the cold. Hardware that rattled, discoloured and eventually snapped mid-walk on a January morning.

We weren't looking to start a brand. We were looking for a collar that lasted.

When we couldn't find one that was built properly and looked right without costing three figures, we went looking until we did. Sage green velvet over structured nylon. Brushed gold hardware throughout. A bolt snap clip that closes with a click you can hear. A lead long enough to let them run.

That was the beginning of FELL.

We weren't looking to start a brand. We were looking for a collar that lasted.

— The FELL team

HOW THE RANGE GREW

From one collar to the whole walk.

Nothing was added for the sake of a bigger range. Each piece started as a problem on a walk.

  1. 01

    The collar

    Four in two years, then one that lasted. Velvet over structured nylon, brushed gold hardware.

  2. 02

    The lead

    Long enough to let them run, with a bolt snap that closes with a click you can hear.

  3. 03

    The bowl

    We kept forgetting water on longer walks. The Form Trail Bowl fixed that.

    Form Harness — in motion on the trail
  4. 04

    The walk

    Harness, rain cape, beds for after. Each one chosen against the same question: will it still be doing its job in month six?

    Form Harness — Sage on a dog
Form Trail Bowl — Sage, product detail

THE NAME

A fell is open upland.

The kind of landscape that exists in the Lake District, the Pennines, the Borders — exposed, honest, uncomplicated. It's where we walk. It's what we wanted the gear to feel like.

Shop the range →

OUT ON THE WALK

Where the kit actually lives.

Wet lanes, muddy fields, the boot of the car. Not a studio shelf.

Form Winter Coat on a dog

How we work.

FELL is a small operation. We don't sell through retailers, and nothing goes in the range that we wouldn't use ourselves.

01

One question.

Every product is chosen against the same question: will it still hold its shape after six months of daily use?

02

Backed in writing.

If the velvet pills, the hardware discolours or the stitching pulls through normal use, that's a defect — and the five-year guarantee covers it.

03

Real problems first.

The Form Trail Bowl came from the same place. We kept forgetting water on longer walks. The bowl we had leaked; the replacement was too big to carry. So we added one that clips to the lead.

WHAT YOU CAN COUNT ON

If something isn't right, we fix it.

5 years Guarantee against manufacturing defects, on every piece.
30 days To change your mind. No questions asked.
£20 Free UK delivery above it. 5–12 working days, tracked.
1 inbox support@fell.pet — every email answered by us.
Form Collar — Sage, premium studio shot

WHERE IT STARTED · FORM COLLAR

The collar that started it.

Sage green velvet over structured nylon. Brushed gold hardware throughout. A bolt snap clip that closes with a click you can hear.

£22.99

See the collar